About Infinity Brands

Who Are We?

"Dream Beyond Infinity"

Infinity Brands is a franchising business that focuses on products and services that are related to building successful franchise systems worldwide. We are in the business of selling franchises and outsourcing services to existing franchises. Within the umbrella of Infinity Brands we have individual franchise networks, namely ACDC Express and Sunburst Electric. At Infinity Brands we offer a full turnkey solution to all our Franchisors. We offer full marketing and operational support while continuously refining the franchisors model and business systems with the singular goal of improving the franchisees bottom line.

At Infinity Brands we further pride ourselves on being a franchise consulting, development and management agency driven by an enthusiastic team that offers unique business solutions.

As franchising experts, we believe that any successful business can be franchised. We provide independently owned businesses with modern operations, processes and business systems that can easily be replicated. Infinity Brands along the years has developed a model for success. We are learning every day and through our learning, we are continually developing our systems with one task in mind, that is to provide expert service.

"Infinity" represents something that is limitless. This is representative of where Infinity Brands draws inspiration for it's ultimate goal - to be a company that has no limits to what it can offer its customer base. We stand for the continuity of the various brands that fall under the Infinity Brands umbrella. We give each brand under our umbrella the individual attention that it needs to prosper, while at the same time leveraging lessons drawn from all the brands we have served, to the benefit of all our brands.

Our Vision

To be the expert service provider for the future franchisor.

Our Mission

To build wealth by successfully implementing award winning franchising services in start-ups and existing businesses worldwide.

Why Work With Us?

Our Expertise

Turnkey Franchising Solutions
With a thorough understanding of the franchising industry and sound experience of being a Franchisor, Franchisee, and Service and Support Provider, we are able to provide turnkey solutions in all areas of consulting, development and management. Building brands into a franchise with a comprehensive range of effective and result oriented services, all designed to deliver maximum return on investment.

Our Values

We have a Code of Values that each employee is urged to follow and know by heart and with heart. The Code of Values serves as a set of universal guidelines by which we strive to adhere in all aspects of our business.

We Live Our Code Of Values By...


  • Treating others as we would like to be treated
  • Listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker
  • Responding in a timely fashion
  • Speaking calmly and respectfully, without profanity or sarcasm
  • Acknowledging everyone as right from their own perspective


  • Making only agreements we are willing, able and intend to keep
  • Communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned
  • Looking to the system for correction and proposing all possible solutions if something is not working
  • Operating in a responsible manner; "above the line"
  • Communicating honestly and with purpose
  • Asking clarifying questions if we disagree or do not understand
  • Never saying anything about anyone that we would not say to him or her


  • Continuously striving to maximise internal and external customer loyalty
  • Making our best effort to understand and appreciate the customer's needs in every situation


Our Clients

Sunburst Electric is the go-to provider for all things electrical in South Africa. Servicing the commercial and residential markets, we are an electrical contracting franchise that offers repairs, installations and upgrades - delivering excellent work, at competitive prices, every time!

ACDC Express is a retail extension of the well established importer, manufacturer and distributor, ACDC Dynamics. We are the only electrical retail franchise in Africa that provides a personalised "supermarket" experience that allows customers to browse the store at their own leisure.