Blog Archives | Infinity Brands

Kinetic Advantage The Future To Franchising Success

Posted on 23rd April 2019 (23rd April 2019) by Lionel Fontainha

Kinetic advantage can be regarded as added value with distinguishable attributes that a franchise business has gained through strategic movement in its industry or market. This added value should also be difficult for other businesses to duplicate in order to be considered as a kinetic advantage. The advantages are not limited in number, in fact […]

The Significance of Understanding the Customers Needs When Franchising

Posted on 13th March 2019 (13th March 2019) by Lionel Fontainha

Over the years big and small companies have made enormous amounts of profits through franchising their businesses. The successful ones remained operational and unsuccessful companies ended up closing shop. However, we need to be aware that there are metrics that determine the survival of a franchise in the business industry, these include; Commitment to deliver […]