What You Can Expect When Franchising

Franchising may seem a daunting challenge when considering the future of your business. There is often a fair amount of trepidation at the mere thought of sacrificing creative and decision-making freedom by having to conform to standards and procedures associated with being part of a franchise. These ‘sacrifices’, however, come with their own set of advantages as well.

Franchisors offer a list of services that are specifically catered to implementing ongoing support and advice structures in order to assist franchisees along the way. This is done in order to ensure that every avenue to success is open and unobstructed, with any potential stumbling blocks removed from the equation.

The types of support you receive from a franchisor vary according to the franchise agreement, but there are certain aspects you should expect in terms of support services. These can be broadly summarised as follows:


You should expect training on the main aspects of the business. The ACDC Express and Sunburst Electric franchises do not require previous experience as a business owner, and Infinity Brands will provide you with the necessary business training. Any preexisting knowledge and experience is, of course, always beneficial in the long run. 

Site selection:

The old adage of ‘location! Location! Location!’ exists for a reason. Like most franchisors, Infinity Brands provides you with site selection advice when you buy one of our franchises because we know that placement is vital to the success of every business. 

Marketing and Graphics:

As a rule of thumb, all franchisees are required to contribute to their marketing funds. In return, franchisors should provide a fully-comprehensive marketing plan detailing brand building and promotional campaigns. Franchisors are also responsible for guidance in terms of local and regional marketing initiatives. Infinity Brands has a dedicated in-house marketing, graphics and videography team that provides comprehensive, high-quality marketing and promotional materials, catered to each franchisee’s specific needs.

Ongoing head office support:

The onus of providing up-to-date operations and brand manuals resides with the franchisor. Infinity Brands provides all prospective and existing franchisees with detailed brand manuals and materials pertaining to the franchise processes and procedures. Infinity Brands also provides IT and technical support, as well as training on all the systems utilised by our franchisees. Franchisors are equipped to provide specialised support personnel from head office. Liaising with the Infinity Brands franchise service consultants will alleviate any concerns franchisees might have with regard to marketing, technology and IT, and requisite training. We also provide financial analyses and profitability consultations, as well as HR support.

Franchising seems to be the trajectory for businesses in the current South African market economy. At Infinity Brands, we motivate our franchisees to succeed, and aid them in their every endeavour. If you would like to find out more about franchising with Infinity Brands, call us on 010 020 7721, email [email protected], or visit us online and our friendly franchise service consultant will be happy to answer any questions you may have.